EXCL ADVERTISING PVT. LTD. IS A DYNAMIC MEDIA PLANNING AND BUYING AGENCY SPECIALISING IN INTEGRATED MEDIA SOLUTIONS BOTH ON AND OFFLINE.
Media Planning
Media Planning is the art and science of ensuring that the adverts that our clients want to place appear in the right place and at the right time to ensure they reach the correct target group.
Excl Advertising Pvt. Ltd. handles the media planning activity for all scale (Big, Medium and Small) industry
When we are briefed to plan a media campaign for our clients, first of all we set out to understand as much as possible about the target audience, what motivates them and what types of media they consume.
Excl Advertising Pvt. Ltd. is the process of using this information to identify the most appropriate platforms and most appropriate types of messages that we can use to communicate our clients message. In today’s complex media environment, media planning means considering options such as sponsorship, social search or even encouraging brands to create their own content.
Media Buying
The role of media buying is to ensure our clients’ adverts appear where they and our planners want them to and that the advertiser pays the best possible price.
Successful Media Buying teams have two key attributes; a strong relationship with the media owners that matter -this ensures they know about new opportunities – and, secondly, the negotiation power to deliver a competitive price.
Excl Advertising Pvt. Ltd. ensures advertisers get best value from their marketing investment. By negotiating the most effective deals possible, our Media Buyers maximise return on investment.
Before you can buy a slot for your TV ad to appear, you have to have a relationship with the TV station, for example. This is particularly important when it comes to properties such as sponsorship of key shows as these are by their nature very limited.
